Curating Cultural Legacy
We provide strategic consultancy for the art market, ensuring your business remains relevant and your heritage is preserved for future generations.
Consulting Services
Art Market Strategy
Expert advisory services facilitating commercial growth, sustainable positioning, and market intelligence for the high-end arts.
Thought Leadership
Empowering art professionals to achieve industry prominence through strategic profile building and authoritative advocacy. She refines brand identities to establish clients as respected, influential leaders in the global market.
Brand Positioning
Defining a unique identity within the premium art and heritage sector to resonate with global collectors and institutions.
Digital Transformation
Modernising traditional art businesses through digital strategy, online curation, and technological integration.
Art Fair Management
End-to-end planning and strategic oversight of art fairs, prioritising audience engagement to deliver a seamless experience for exhibitors and VIPs.
Lecturer, Speaker & Moderator
Leading critical discourse at international art conferences, academic panels, and industry events as a professional speaker and moderator.
Freya Simms
Freya Simms is a leading authority in the arts, antiques and cultural sector, offering over thirty years stewardship within premium auction houses, global art fairs, landmark museums and international trade associations. During her tenure of CEO of LAPADA, she orchestrated a major strategic revitalisation, successfully relaunching the Berkeley Square Fair, and restored profitability while championing the UK art market to government bodies. As a co-founder of Golden Squared Consulting, Freya advised prestigious clients such as Frieze Masters, Daniel Crouch Rare Books, TEFAF, and Masterpiece London on brand evolution and market strategy. Her extensive background at Christie's, Bonhams and Sotheby's underscores her profound knowledge of the trade, high-impact event management and promotion of blue chip organisations. Currently, she serves on various industry boards including The British Art Market Federation (BAMF) and contributes as a lecturer at the Sotheby's Institute of Art.
Contact
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